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The only other top app in the list not from Meta, Google or a Chinese firm was Max (formerly HBO Max), which showed up as the No. It’s also a heavily-marketed app, just as TikTok was in the months leading up to its No. While Temu attracts users with in-app games, its real draw may be its bargain prices - which have more of an appeal during an economic downturn. Younger users spent even higher amounts of time, at 19 minutes per day, on average. Data from Apptopia, reported by Bloomberg, noted that consumers were spending 18 minutes per day in Temu’s app, compared with 10 minutes in Amazon. consumers haven’t sworn off Chinese apps by the looks of things, given Temu’s No. The negative attention TikTok has received in the year may account for its slip from being the No. Montana also attempted to ban TikTok in its state, but that ruling was put on hold by the courts for the time being as TikTok’s lawsuit progresses. It also points to the growing demand for apps from Chinese firms, like ByteDance, which are attracting younger users’ attention along with government scrutiny, with TikTok being banned from a number of government devices over concerns about its China ties. tech giants are nearly at a market saturation point, where their apps aren’t as in demand as they were in previous years because many already have them installed. The shift in downloads could represent that U.S. 8 YouTube, both also slipping in ranking from last year. In 2023, however, Google’s only two apps in the top 10 by downloads included No. 2 app YouTube, just behind TikTok, as well as No. Google, meanwhile, had dominated last year’s list with the No. 9, slipping in position from their ranking last year. Gone from the charts is Facebook, while Meta’s new app Instagram Threads was the No.

9 spots with WhatsApp, Instagram and Facebook, respectively, showed up in the top 10 this year with a slightly different mix. tech giants like Meta and Google, as CapCut and TikTok, which hail from Beijing-based ByteDance, came in at No. This year, apps from Chinese-based companies have taken over spots previously held by U.S.

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The Cupertino-based tech giant today released an App Store feature that showcases the top iPhone apps of the year, free and paid, as measured by app installs - its proxy for overall popularity. Temu, the Chinese e-commerce company whose app is now attracting longer engagement times than Amazon, is Apple’s most downloaded free app in the U.S.